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We offer three fully programmatic options for brands to reach audiences both regionally and globally. Each offering is transparent & measurable. We provide mid and end of campaign reports that detail your media metrics and your carbon emissions
High return on ad spend
Video, CTV and Display
Positive carbon impact
Regeneration projects
Boost YouTube ad performance and lower emissions with our quick 1-minute tech integration for immediate impact.
Leverage our Tech for greener ad buys across the web whilst increasing performance and attention.
Deliver your campaign in a private marketplace which automatically eliminates high carbon publishers whilst increasing KPI's such as attention, VTR and Viewability
Our offering gives brands increased performance and lowers carbon impact
High campaign performance across attention, VTR, viewability and more
By utilizing Greenbids, Scope3 & partner tech, we reduce carbon impact and report against benchmarks
Through close collaboration with our partners, we craft tailored regeneration strategies for our clients
Powered by our partner Greenbids, our YouTube algorithm employs machine learning (ML) models to optimize device bid modifiers. The ML model considers a wide range of signals, including:
Device
Geo
Site / Channel
Viewability
Cost per KPI
Audibility
Powered by our partner Greenbids’ unique algorithm, our Open Exchange offering automates at the sweet spot between more performance and less carbon.
Conscious Open Exchange operates at all levels of the funnel:
Branding
Consideration
Performance