What is Sustainable Media?
Sustainable media touches every level of the digital supply chain
Minimises energy consumption from server to user
Eliminates MFA and high carbon sites
Offers better KPI results, sustainably
Carbon Measurement on YouTube & Open Exchange
Allocation* (ad selection)
Server carbon emissions
+
Network carbon emissions
+
Distribution* (ad distribution)
Server carbon emissions
+
Network carbon emissions
+
Device carbon emissions
=
CO2 emissions of a campaign
Carbon Impact Sample Report for Green Marketplace (GMP)
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Campaign Emissions
x
Kg CO2e
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Impressions
x
Imps Delivered
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Benchmark
176
Kg CO2e
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Campaign Carbon Impact
X%
Decrease vs Benchmark
Conscious Action: Regeneration via our Green Marketplace
Along with our partners, we ensure that we plant trees with Eden Reforestation Projects on every GMP campaign We plant 1 x Tree for every 30k impressions delivered and are currently helping to restore a mangrove forest in Haiti
